Rogue Valley Transportation District’s Route 24 to east Medford regained all day service earlier this week. The new schedule begins at 6 a.m. and ends at 6 p.m. with service each hour, Monday through Friday.
The route travels along Barnett Road, providing service predominantly to the Winco Shopping Center and Rogue Valley Medical Center.
RVTD has provided limited service to the east Medford area since last April. The pilot-service operated from 9 a.m. to 2 p.m. and was intended to gather data on the route’s ridership demand and operating costs. Fixed-route ridership has averaged more than 1,000 trips each month between April through July and experienced more than an 18% increase since April.
“Our staff is very pleased to see ridership gaining so quickly on Route 24,” said RVTD Senior Planner Paige Townsend. “We are happy to once again provide a critical transportation link to this urban area.”
RVTD recently received a state grant earmarked for elderly and disabled transportation, which is provided through RVTD’s Valley Lift service. The grant enabled RVTD to move forward with re-establishing service to east Medford, the first priority in the district’s Strategic Business and Operations Plan.
For more information about the Route 24 or to read RVTD’s Strategic Business and Operations Plan, please visit www.rvtd.org or call 541-779-2877.